Friday, February 10, 2012
RDA Dismantling Continues
The Reader's Digest Association has unloaded Weekly Reader. Reports are that Scholastic bought the educational magazine for slightly less than $5 million. Wow! That's chump change. Barely enough to pay bonuses to upper management. But I guess it's one step closer to RDA folding completely.
RDA never really knew what to do with Weekly Reader. They're in a better place now, with a real publisher who actually, you know, makes money. Good luck to them!
So, what's next to go? Taste of Home? Children's Books? The magazine itself? Stay tuned.
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